Our History
Inspiration and Passion
In 2001 we began producing the first collections under the BWHICH brand, after gaining creative experience in the fashion world.
The company’s distinctive hallmark is a meticulous and thoughtful study of the role of denim in space, expressed through design.
High-quality materials, fashion-forward concepts and careful attention to fit define all BWHICH garments and form the winning combination on which the company’s philosophy is based.
The operational headquarters of BWHICH is located in Sarno.
All BWHICH garments are strictly Made in Italy.
“ITALIANS DO IT BETTER”
The company’s distinctive hallmark is a meticulous and thoughtful study of the role of denim in space, expressed through design.
High-quality materials, fashion-forward concepts and careful attention to fit define all BWHICH garments and form the winning combination on which the company’s philosophy is based.
The operational headquarters of BWHICH is located in Sarno.
All BWHICH garments are strictly Made in Italy.
“ITALIANS DO IT BETTER”
A New Idea Was Born
Creativity is at the heart of our philosophy, and each season allows us to apply it, with great enthusiasm and passion, in the search for materials and styles to use in the new collection.
Serafina Giaquinto